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Integrated Media Lead

Company: VirtualVocations
Location: Irvine
Posted on: October 30, 2024

Job Description:

A company is looking for an Integrated Media Lead to orchestrate integrated media plans that align with marketing strategies.



Key Responsibilities

Build measurable, integrated media plans in alignment with marketing strategy
Lead cross-functional teams to implement and measure media tactics
Monitor execution of plans and communicate results and recommendations


Required Qualifications

Bachelor's degree in Business, Finance, or equivalent work experience
7+ years of experience in integrated media, preferably in direct mail or digital media
Experience with DTC and B2B business models preferred
Ability to assess risk and manage diverse media programs
Experience in building new collaborative processes and procedures

Keywords: VirtualVocations, Torrance , Integrated Media Lead, Advertising , Irvine, California

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